Gallo Purchases Four Roses From Kirin
Japan-based owner Kirin has sold Kentucky-based bourbon brand Four Roses to E&J Gallo Winery for up to $775 million, according to an announcement by Kirin. The deal is expected to be finalized later this year and includes a $50 million deviation if Four Roses hits a performance target, according to Kirin, which purchased Four Roses […]
Ardbeg Unveils Cask Strength Ardbeg Ten
Islay-based Ardbeg has released a cask strength version of their Ardbeg Ten single malt whisky, albeit available exclusively to the members of the Ardbeg Committee, the distillery’s fan base. For Ardbeg Ten Cask Strength limited release, Ardbeg has increased the alcohol volume to 61.7% [123.4 proof] for the whisky originating from hand-selected American oak bourbon […]
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Kingsbarns Dreams Of Drams
Lowland distillery Kingsbarns debuts their Dream to Dram – a no-age-statement whisky originating from locally-grown barley. Kiingsbarns Dream to Dram has been aged in first-fill Bourbon casks [from Heaven Hill Distillery] before being finished in shaved, toasted and re-charred wine casks and bottled at 46% alcohol by volume [92 proof]. Kingsbarns Dream to Dram is being made available for $59 per bottle.
Stella Artois Introduces The Dude To Carrie Bradshaw
Stella Artois employed Sarah Jessica Parker for another 45 seconds and this time, brought in Jeff Bridges – reprising his role as The Dude from “The Big Lebowski” – to meet with Parker’s Carrie Bradshaw from “Sex and the City” as they both turn down their signature beverages – a Cosmo and a White Russian – in favor of a Stella Artois…
Woodford Reserve Doubles Down On 2019
The 2019 version of Woodford Reserve Double Double Oaked has been launched – albeit in limited quantities. Woodford Reserve Double Double Oaked 2019 has Woodford Reserve Bourbon which has been finished for two years in a second barrel that was heavily toasted and lightly charred [Woodford Reserve Double Oaked, is aged for a single year in the second barrel]. Woodford Reserve Double Double Oaked 2019 has been bottled at 45.2% […]
Robots Cannot Drink Michelob Ultra
Robots – Michelob would like to point out – cannot drink beer. Especially not their low-calorie, low-carb Ultra beer. The robots might be okay with this. Michelob has revealed their 30-second Super Bowl advertisement for Ultra during the 2019 Super Bowl next weekend, showing a robot beating humans at a variety of tasks except for beer-drinking — which may or may not be a good thing [think Homer Simpson] — […]
Mackmyra Collaborates With Plantation For Rum-Casked Whisky
Swedish distiller Mackmyra has collaborated with Barbados-based Plantation Rum to launch Moment Karibien single malt whisky. Moment Karibien was distilled at Mackmyra and aged in their underground Bodås mine warehouse. Various casks aged between eight and 12 years old were used to mature the whisky and approximately 75% of the liquid was aged in casks previously used to mature Plantation’s Barbados and Jamaican rums. Additionally, the liquid contains small amounts […]
Budweiser Is Blowin’ In The Wind
For one of their 2019 Super Bowl commercials, Budweiser touts the fact that their beer is now brewed with 100% renewable electricity from wind power…
Stella Artois Employs Sara Jessica Parker For 15 Seconds
Stella Artois hired Sarah Jessica Parker to make a 15-second advertisement where Parker recreates the opening sequence from her hit show “Sex and the City,” in a cross-promotion for Water.org, the non-profit co-founded by Matt Damon. For every Stella Artois beer purchased from now until March 31, 2019, Stella Artois will donate a month of access to clean water to someone living without it.
Suntory Pulls Chita, Kakubin And Shirokaku
Suntory has announced that they will be discontinuing sales of their single grain Chita whisky along with their blended whiskies, Kakubin and Shirokaku. Specifically, Suntory is suspending sales of Shirokaku’s 700ml, 1.92l, 2.7l and 4l bottles, Chita’s 350ml bottles, and Kakubin’s 450ml bottles. Suntory, however, will continue to offer Kakubin and Chita in their 700ml bottles.
Heineken Warns Of Holiday Troubles
The holidays are mostly over – Chinese New Year is in two weeks and Valentine’s Day is in three weeks – so even though you may have made it through the Thanksgiving-Christmas-New Year’s Day/Eve trio unscathed, Heineken would like to remind you that you may never be safe…
Bushmills Runs Through The Streets With Red Bush
Bushmills is promoting their new Red Bush triple distilled Irish whiskey aged in Bourbon barrels by having some youthful people running around the streets with it…
Gordon & MacPhail Release Elderly Glen Grant
Gordon & MacPhail has released a 1948 Glen Grant whisky as part of their Private Collection series. The Glen Grant 1948 was aged in a first-fill Sherry butt before being bottled at 48.6% alcohol by volume [97.2 proof] and is said to contain notes of black pepper, orange and smoke. Get out your wallet because only 210 bottles of Gordon & MacPhail 1948 from Glen Grant are being made available […]
WhistlePig Sells Off Minority Stake
Vermont-based WhistlePig has announced that they have sold a minority stake in their company to the Chicago-headquartered BDT investment firm ostensibly to enhance their international stature. WhistlePig’s partnership with BDT also signals the complete departure of co-founder Raj Bhakta, who retired in 2017 and has “now fully exited his remaining stake”. WhistlePig was founded in 2007 and opened its grain-to-glass distillery in October 2015 after a period of renovation and […]
Here’s Old Forester Rye In Your Eye!
Old Forester is releasing their Old Forester Kentucky Straight Rye Whisky. Old Forester Kentucky Straight Rye is based on a 1940 recipe for Normandy rye and is composed of 65% rye, 20% malted barley and 15% corn and is bottled at 50% alcohol by volume [100 proof]. Old Forester Kentucky Straight Rye is being made available nationwide in the USA for $23 per bottle beginning on February 1, 2019 – […]
Behold! The Game Of Thrones Whiskies
Diageo and HBO have teamed up to produce a range of single malt Scotch whiskies in celebration of the eighth and final series of “Game of Thrones” – which will debut on April 14, 2019. The collection features eight whiskies, each matching one of the show’s Houses of Westeros, as well as the Night’s Watch. Each bottle depicts the symbol of the house it represents. The eight Scotch whiskies are […]
Copper Fox Adds Sassy Rye
Virginia-based distiller Copper Fox is getting sassy in 2019 with the release of their Copper Fox Sassy single malt 100% rye whisky. Copper Fox Sassy Rye was distilled with 100% Virginia rye grains, floor-malted and smoked with Virginia sassafras wood, aged in new oak Bourbon barrels that contain applewood oak chips, then finishing in a second-fill Bourbon cask, before finally being bottled at 45% alcohol by volume [90 proof]. Copper […]
Bud Light’s Boba Fett Knight Stresses Ingredients For 2019 Super Bowl Ad
Bud Light’s Boba Fett-inspired Bud Knight is stressing the beer’s ingredients and label in the new 2019 Super Bowl ad. Bud Light is promoting a new, “transparent” informational label being printed on its secondary packaging — which is being touted as the U.S. beer category’s first “comprehensive” on-pack serving ingredients and serving facts label. Bud Light is adding on-pack information about serving size, calories, total fat, saturated fat, trans fat, […]
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