Diamonds Are Still Forever for The Macallan
Diamonds continue to be forever for Speyside-based The Macallan as they release their second limited edition single malt whisky as part of their affiliation with the iconic James Bond feature film franchise while celebrating 55 years since “Diamonds Are Forever” was released with Sean Connery in the 007 superspy role. The Macallan Diamonds Are Forever […]
Gallo Purchases Four Roses From Kirin
Japan-based owner Kirin has sold Kentucky-based bourbon brand Four Roses to E&J Gallo Winery for up to $775 million, according to an announcement by Kirin. The deal is expected to be finalized later this year and includes a $50 million deviation if Four Roses hits a performance target, according to Kirin, which purchased Four Roses […]
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Eight And Sand Blends Bourbon And American Whiskies
MGP has released Eight and Sand – a blend of Bourbon and American whiskies – that joins their Rack House Series that is said to contain notes of caramel, cinnamon and spice. The name – Eight and Sand – is a railroading term that is the equivalent of “smooth sailing” as it refers to the eighth notch (the fastest) on a locomotive’s throttle and the use of sand on the […]
Four Roses Reveals Small Batch Select
Four Roses has unveiled their Small Batch Select as their fourth Bourbon, joining Four Roses Single Barrel, Four Roses Small Batch and Four Roses Bourbon. Four Roses Small Batch Select Bourbon is a blend of six of the distillery’s 10 Bourbon recipes, was bottled at 52% alcohol by volume [104 proof] and is said to contain notes of apricot, berries and vanilla. Four Roses Small Batch Select is being made […]
Hennessy Visits The Seven Worlds
Hennessy employed Academy Award-nominated director Ridley Scott to direct their short film touting the seven tasting notes of Hennessy X.O. cognac. In case you find that you are unable to mentally or physically board the vessel that will take you to the “seven worlds” of Hennessy X.O. cognac, they are: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches and Infinite Echo.
Haagen-Dazs Unites Bourbon And Ice Cream
What better gifts can you give your loved one on Valentine’s Day this week than their three greatest loves – bourbon, ice cream and a spoon? Haagen-Dazs has you covered – well, you will have to provide the spoon – with the introduction of their Spirits Collection, which features five new ice cream flavors, a dairy-free frozen dessert and a cookie square, all infused with a small percentage [0.5%] of […]
Writers’ Tears Releases Cognac-Casked Whiskey
Rejoice! Writers’ Tears has released Writers’ Tears Copper Pot Deau XO Cognac Cask Finish. Writers’ Tears Copper Pot Deau XO Cognac Cask Finish is a triple-distilled, blend of single malt and single pot still whiskey finished for nine months in 12 French Limousin oak casks that held Deau XO Cognac for 10 to 15 years, then has been bottled at 46% alcohol by volume [92 proof]. Writers’ Tears Copper Pot […]
Thatchers Cider Uses Race Car To Grab Your Short Attention Span
Thatchers Cider has a race car! No, not really – but they use a race car in their recent advertisement to make a point about their tasting methods…
Earth Wind & Fire In Old Particular Elements Single Casks
Douglas Laing has introduced their new limited edition Scotch whisky series – Old Particular Elements Single Casks – that will focus on the elements of air, earth, fire and water. Every whisky in the series has been bottled at cask strength. The first release in the Old Particular Elements Single Casks series will be Fire, a 54.3% alcohol by volume [108.6 proof] bottling of 12-year-old Craigellachie from a charred, sherry […]
Jim Beam Unveils Celebration
Jim Beam has unveiled a new ad entitled “Celebration.” “Celebration” tells the story of James Beam as Prohibition is about to end and a group of family and friends help Beam to rebuild the brand’s distillery in 120 days following the law’s repeal.
Angel’s Envy Introduces Sherry Cask-Finished Bourbon In Kentucky
Angel’s Envy will be introducing their lengthy-named Angel’s Envy Kentucky Straight Bourbon Whiskey Finished in Oloroso Sherry Casks [whew!] – but, alas – only in Kentucky. Angel’s Envy Kentucky Straight Bourbon Whiskey Finished in Oloroso Sherry Casks was finished in – duh – Oloroso sherry casks before being bottled at 50% alcohol by volume [100 proof] and is said to contain notes of caramel, hazelnut and vanilla. Only 3,600 bottles […]
Glengoyne Unveils New Single Malt
Glengoyne has unveiled a new single malt – Glengoyne Legacy Series: Chapter One – as the first in a new series of whiskies. The Glengoyne Legacy Series: Chapter One has been aged six years in first-fill European oak Oloroso sherry casks, bottled at 47% alcohol by volume [94 proof] and is said to contain notes of cinnamon, pear, toffee and vanilla. The Glengoyne Legacy Series: Chapter One is being made […]
Ranking The 2019 Super Bowl Beer Ads
The 2019 Super Bowl was, once again, overflowing with beer advertisements, mostly from Bud Light, and some were better than others. As is usually the case with Super Bowl ads, it is subjective. WhiskyCritic ranks the 2019 Super Bowl ads to our subjective tastes. 1] Bud Light Corn Syrup – Bud Light makes fun of competitors for using corn syrup in their beers by having its Dilly Dilly Kingdom characters […]
Uncle Nearest Whisky Enters The 2019 Super Bowl Fray
Uncle Nearest Whisky has officially joined the list of whiskies advertising around the 2019 Super Bowl – though, technically, Uncle Nearest will run their advertisement after the Super Bowl is over in the post-game special edition version of “The Late Show With Stephen Colbert”.
Shackleton Gets Augmented Reality
Shackleton Whisky revealed an augmented reality [AR] experience in a partnership with Shazam that attempts to replicate Sir Ernest Shackleton’s expedition to the South Pole. Access to the experience is granted by using the Shazam mobile app to scan a code on the label of Shackleton whisky gift boxes, revealing actual time period footage of Shackleton during his 1907 journey across Antarctica. The footage also tells the story of the […]
Conan O’Brien Visits The Samuel Adams Brewery
Conan O’Brien visits the Samuel Adams Brewery in Boston and finds people with luggage, gets some public domain information and gets a history lesson…
Speyburn Releases 18-Year-Old
Rejoice! Speyburn 18 Years Old Anniversary Edition has been released. Speyburn 18 Years Old Anniversary Edition uses fresh spring water from Granty Burn stream and has been matured in both American and Spanish oak casks. It is said to contain notes of almond, tropical fruit and toffee. Only 9000 bottles of Speyburn 18 Years Old Anniversary Edition is being made available in 2019 for $112 per bottle.
Zoe Kravitz Whispers At You About Michelob Ultra
Michelob Ultra is hitting the 2019 Super Bowl ad season hard. First they brought out the robots and now they have Zoe Kravitz whispering at you about their brew from Hawai’i. Specifically, Kravitz is whispering about Michelob Ultra’s “organic” beer, Pure Gold. In the ad, Kravitz [“Big Little Lies”] has been placed on a platform equipped with two microphones [to capture Zoe’s whispering and that beer waterfall sound], with a […]

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