Peroni Debuts Campaign For The Winter Olympics
Rome-based Japanese-owned Italian-style lager Peroni Nastro Azzurro [which means “blue ribbon” in Italian] has launched a new promotional campaign to coincide with the upcoming 2026 Winter Olympic Games in Milan, Italy.
The new campaign entitled “Here For The Nastro Azzurro,” stars Italian-American chef, author and TV personality Giada De Laurentiis, the granddaughter of filmmaker Dino de Laurentiis [“Barbarella”] and two-time Emmy winner for her shows on the Food Network.
Peroni’s limited edition gold bottle has a blue ribbon around the bottle neck along with a 5K solid gold cap. Consumers can enter for a chance to win the bottle on Peroni’s website. A limited number are also available to purchase for $100 while supplies last.
The 2026 Winter Olympics begin with the opening ceremonies in Milan on Friday, February 6, 2026 and conclude on February 22, 2026.
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