Peroni Debuts Campaign For The Winter Olympics

Rome-based Japanese-owned Italian-style lager Peroni Nastro Azzurro [which means “blue ribbon” in Italian] has launched a new promotional campaign to coincide with the upcoming 2026 Winter Olympic Games in Milan, Italy. The new campaign entitled “Here For The Nastro Azzurro,” stars Italian-American chef, author and TV personality Giada De Laurentiis, the granddaughter of filmmaker Dino […]