Templeton Partners With Infinium Spirits
Templeton, a flagship whiskey brand of San Diego-based spirits company Infinium Spirits, has partnered with multiple distributors this year alone to expand its distribution across Europe with its Bourbon, Rye, and other whiskey selections.
According to Spirit Business, Templeton is now available in the Czech Republic, Poland, Germany, Switzerland, Liechtenstein, Kazakhstan, and Israel. The company has also secured distribution agreements with Fine Brands in Sweden and Bar Media in Croatia and Slovenia.
Victor Kujawski, international commercial manager at Infinium Spirits, reflected on the expansion: “We are delighted to work with such strong partners in these markets.
“As American whiskey is growing around the world, it is a great opportunity for Templeton to continue developing internationally and comes in line with the launch of our new releases, Fortitude Bourbon and Midnight Rye, which complete a rich and wide range of rye whiskies, a category which is experiencing a revival with growing demand from consumers.
“We believe Templeton can become a major player in the American whiskey segment globally.”
Templeton Forges New Distribution Partnership
As part of its expansion, Infinium Spirits partnered with Helsinki Group, a large producer and distributor, to launch its flagship whiskey in the Czech Republic earlier this year.
During the first months of the collaboration, Helsinki Group’s CEO Martin Nemec said, “We are pleased to have Templeton in our portfolio and be able to distribute the brand there.”.
“Templeton has a distinctive charisma, both in design and the whiskey itself. The brand’s personality is strong, it has its unmistakable path, and it stands out well against the competition in the market. We are delighted to work with Templeton and offer customers the great products we believe in.”
In July, The Last Port took over the distribution of Templeton in Poland.
Rafał Nawrot, product manager at The Last Port, stated: “At The Last Port company, we are extremely pleased with the fruitful cooperation with Infinium Spirits. Thanks to this partnership, we can provide our customers with the highest quality product, Templeton Whiskey, meeting their needs and expectations.
“Our first joint activities are already bringing results, and we are optimistic about the further development of this relationship and achieving success in the Polish market.”
