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The Glenlivet Attempts To Break The Stereotype

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The Glenlivet attempts to “Break the Stereotype” with a promotional campaign focusing on a more diverse range of “whisky drinker” worldwide than just the expected demographic group.

The Glenlivet announced it would support up to 30 participants in the Education & Mentorship Project of Equal Measures, a London-based group that works to increase diversity in the drinks/hospitality industry – and for the “Break the Stereotype” promotion, The Glenlivet worked with Ugandan-British photographer Danny Kasirye and queer Chicanx photographer Devyn Galindo.

Additionally, The Glenlivet has a supporting promotion in Australia and New Zealand, starring Oscar-winning actress Anna Paquin (“The Piano”).

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