The Glenlivet is making sure moms can have some single malt whisky for their special day next week as they introduce a new bottle redesign – their green glass bottle has been replaced with a clear bottle, accentuating the golden hues of the whisky and modern redesigned logos – for The Glenlivet 12-Year-Old and The Glenlivet Founder’s Reserve [the rest of the core range gets the re-design later].
In support of the re-design, The Glenlivet has collaborated with fashion and fine art photographers, Inez & Vinoodh to produce a fresh approach to their modernized packaging.
But it does not stop there as The Glenlivet will be presenting The Drop Shop: Mother’s Day Edition, an immersive Mother’s Day shopping experience, in partnership with former MTV VJ, La La Anthony [aka Alani Vazquez, before she married NBA star Carmelo Anthony]. The Glenlivet’s Drop Shop: Mother’s Day Edition will be presented at New Stand at 306 Bowery Street, New York on May 4 – 12, 2019.
Consumers are also invited to join The Glenlivet for a special, celebratory shopping experience just ahead of Mother’s Day on Saturday, May 11 from 3PM – 6PM.