The Glenlivet Releases The Code

The Glenlivet has released their limited-edition Speyside single malt whisky called “The Glenlivet Code” – a mysterious single malt introduced without cask information.

To begin the decoding challenge, consumers are invited to scan a code on the back of The Glenlivet Code bottle carton using the Shazam app to enter a virtual underground room. There, they will be greeted by a hologram of The Glenlivet’s Master Distiller, Alan Winchester, who will challenge them to decode the taste of the liquid by selecting four aromas for the nose and four flavors for the palate from several possible combinations.

After decoding the flavors of the new whisky, participants will be given a score which they can post on their social channels to see how they rank against their peers. The official tasting notes will be revealed at the end of the year.

“The Glenlivet Code” will be available in the USA from the end of April 2018 at a suggested retail price of $120 per bottle. Consumers can log onto www.TheGlenlivet.com to find out more about the digital experience and share their experience on social media using #TheGlenlivetCode.