Jack Daniel’s Unveils Toastmakers

Jack Daniel’s has unveiled their “Toastmakers” social campaign complete with video of legendary Jack Daniel’s-liker, Frank Sinatra…

Through their “Toastmakers” social campaign, Jack Daniel’s is asking people to join them in honoring their biggest fan through a series of toasts from Nov. 2 to Dec. 12, 2015 – the 100th anniversary of Frank Sinatra’s birthday.

People can enter the contest and toast Frank through a few simple steps:

► Checking out the 12 different Toasts to Frank, which will be posted on the thetoastmakers.com and @JackDaniels_US Instagram account

► Making a Toast to Sinatra by capturing a video or photo of their Toast

► Sharing it on Instagram with the hashtag #ToastSinatraContest

The contest winner and four friends – the “Pack” – will win a night out on the town in Los Angeles, where they’ll get outfitted with a new tux/dress and have dinner at one of Frank’s favorite restaurants. Then they’re off on a helicopter ride for two nights in Las Vegas.