What Are You Willing To Do For Whiskey?

The emergence and continued existence of reality shows on television seems to prove rather conclusively that people will do just about anything if they deem the carrot dangled in front of them to be delicious enough for their tastes. Working on this premise, the humans working for the Label 5 whiskey brand have decided they would like to make people jump through a variety of hoops and promote their whiskey at the same time. Toward this end, they have organized a web series called the “WorldmiXperience” airing on their Facebook page which will document the travails of five lemmings, uh, we mean, fans of their whiskey as they try to get as many high fives from people in 15 minutes in Times Square while dressed as a giant foam hand, creating a new cocktail [featuring Label 5 , of course] in 25 seconds, create some graffiti representing the number five, organizing a flash mob using a similar plan and walking down Fifth Avenue in New York wearing a t-shirt with the Label 5 QR code emblazoned on them directing them to Label 5’s Twitter page. Knowing all this – will you still drink Label 5 whiskey and are you willing to watch the lemmings perform their stunts?

If you fancy yourself to be a stunt-watching reality whore, proceed directly to Label 5’s Facebook page for the web series beginning on April 18, 2013.