Ardbeg Leads Whisky Tourism Destinations
A rating system is available for all operating distillery visitor centers in Scotland. It is based on 15 different metrics, including cost, number of experiences, visitor reviews, amenities, and whisky awards. Known as the Whisky Travel Index, it has selected Ardbeg as its top whisky tourism destination.
The collaboration between the popular London bar Milroy’s of Soho and Good Brothers has given rise to this tourist guide. Throughout the UK, distilleries and visitor attractions have been scored on a scale of 0 to 100. Next, the list is then categorized as Diamond, Gold, Silver, Bronze, and Highly Commended ranking. All top 50 sites have been published online, with users able to filter experiences by their preferred metrics.
Several distilleries won Diamond ranking, including Ardbeg (92.2), Johnny Walker Princes Street (89.0), Glenkinchie, Springbank, and Bruichladdich (83.5). However, Ardbeg has the most visitor offerings and outdoor picnic provisions. However, Johnny Walker has the most convenient location, digital, and on-site bars and restaurants.
Ardbeg Tops Miroy’s Tourism Index
Springbank was rated the highest as far as whisky review scores go, while Bruichladdich’s bottlings were also well received. Glenkinchie featured gardens, orchards, and an on-site whisky museum.
Milroy’s Whisky Travel Index aims to provide visitors with everything they need to know before visiting a distillery, from directions to food availability.
“Some of the best whisky experiences can be found in distilleries,” said Jolyon Dunn, Milroy’s CEO. “With an ever-increasing range of producers to choose from, we understand that it can be complicated – daunting even – to plan travel to these often remote areas.
“With the Index, we will make it much easier for whisky lovers to plan their visits, whether it’s a single trip with their family or a multi-stop spirited pilgrimage around Scotland. Our versatile digital tool will help make distillery visits unforgettable.”
According to Milroy’s, only distilleries and centers that offer tours and tastings were considered, and those without publicly available prices were excluded, including Dalmore, Glencadam, and Tamnavulin.,
