Budweiser Unveils Icons Before Super Bowl
Budweiser continues to prepare for next month’s ad parade during the Super Bowl with the release of “American Icons” – the latest addition to their promotional campaign prior to one of the largest sporting viewership events of the year in the USA.
The 60-second spot features a pair of icons – Budweiser’s Clydesdales and an American eagle – while employing a soundtrack of Lynyrd Skynyrd’s “Free Bird” [with original lyrics based on the relationship between the band’s guitarist and his girlfriend at the time].
The Super Bowl will pit the New England Patriots against the Seattle Seahawks on February 8, 2026, in the San Francisco area [Santa Clara, to be precise].
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