The House of Suntory employed filmmaker Sofia Coppola [“Lost in Translation”] to produce a birthday tribute video for their 100th birthday celebration and, in turn, Coppola produced actor Keanu Reeves [“Bill & Ted’s Excellent Adventure”], Joan Jett & the Blackhearts’ performing a cover of “Crimson and Clover” by Tommy James and the Shondells and a […]
Beam Suntory-owned Maker’s Mark – a small-batch Kentucky bourbon produced in Loretto, Kentucky – is launching a new worldwide promotional campaign in 2024 but have already produced a snippet of what is yet to come. The first video in that promotion is entitled “They Say” [in six, 15 and 30-second versions] and will be seen […]
Johnnie Walker has launched “Bold Steps” – a promotional short film starring actress Simone Ashley – that aims to support Diet Paratha’s Family Tree Mentoring, which helps British South Asians seeking opportunities in creative industries. The 27-year-old British-Indian actress Ashley, has starred in Netflix shows “Bridgerton” and “Sex Education” and is working on a remake […]
Irish whiskey industry giant, Jameson, is pumping the pre-emptive brakes on responsible drinking two months before St. Patrick’s Day via a collaboration with Irish actress/comedian, Aisling Bea, in a promotional campaign titled ‘Jameson. Easy Does It’. The promotional video depicts several social drinking occasions although not the big one – St. Patrick’s Day – and […]
Heineken has released a promotional campaign for their Island’s Edge stout, which they are touting as “less bitter” than normal stout. The Island’s Edge promotional campaign employs a logical venue – a typical Irish pub – that has pub customers proclaiming that Island’s Edge is “just less bitter” which then turns into various pub customers […]
Iconic Highland distillery, Glenmorangie, has released the second installment of their ‘It’s kind of delicious and wonderful’ promotional campaign. The promotion features six scenes inviting viewers to step into the world of Glenmorangie, where everything is ‘kind of delicious and wonderful’ The six scenes where one might theoretically enjoy a Glenmorangie are a hot-air-balloon ride, […]
Speyside whisky producer, The Glenlivet, has launched their 2021 holiday promotional campaign – “Seize The Season. Seize The Glenlivet” – as well as a sweepstakes. The Glenlivet Single Malt Scotch Whisky is offering holiday concierge services via their sweepstakes running through December 14, 2021. In the Glenlivet Holiday Concierge sweepstakes, two grand prize winners will […]