Bud Light Recruits BMOC’s For Super Bowl Party

Bud Light has dipped into the big BMOC [“Big Man on Campus”] bag ‘o hammers to promote this year’s Super Bowl LIX on Sunday, February 9, 2025, between the Kansas City Chiefs and Philadelphia Eagles. In this case, Bud Light has altered the moniker to mean “Big Men on Cul-De-Sac” and they include musical artist Post Malone, comedian Shane Gillis and former National Football League quarterback Peyton Manning, who arrive at Manning’s neighborhood party with Bud Light.

The BMOC boys add a beer-shooting leaf blower, a combination BBQ/lawn mower and, of course, an oversized cooler of Bud Light attached to a bike for all those enjoying the luxury of watching this weekend’s game in warm weather.

Bud Light, the official NFL Super Bowl beer sponsor is also hosting a live concert with Malone in New Orleans during Super Bowl weekend on Friday, February 7, 2025, where all fans 21 and over can enter to win $10,000 and a “suite of Bud Light gear” by commenting #BMOCYourBlock and #Sweepstakes on Bud Light’s dedicated post on Instagram.