Evan Williams Has Bourbon Done Right [Not Left]
Evan Williams has unveiled their newest intriguing advertising campaign for “Bourbon Done Right” – in an attempt to convey the quality of the brand…
Bourbon News
National Prohibition Repeal Day Is Approaching – Jim Beam Has A Bourbon Ready
National Repeal Day – the day when Prohibition was repealed – is not until December 5, 2018 – but Jim Beam is not waiting around for that day to arrive and has launched their Repeal Batch of Kentucky straight Bourbon that celebrates the 85th anniversary of the repeal of Prohibition in 1933. Jim Beam Repeal […]
Bulleit Gets Tats
Bulleit has released a limited edition collection – dubbed their Tattoo Editions – to celebrate National Tattoo Day [which was on July 17]. Bulleit collaborated with four different artists – Shawn Barber of Los Angeles, Thomas Hooper from Austin, Jess Mascetti from New York and Jason Kundell of Portland – to produce four tattoo designs […]
Old Forester Back To Whiskey Row
Old Forester Distilling has opened their new $45 million, three-story, 70,000-square foot distillery in downtown Louisville, Kentucky on Main Street [dubbed Whiskey Row due to its place as the epicenter of the Bourbon industry in Kentucky]. Old Forester Distilling Co. will add production capacity of approximately 100,000 proof gallons annually. Visitors interested in participating in […]
Angry Orchard, Corona Extra And Woodford Reserve At The Gate For The 2018 Kentucky Derby
Although Woodford Reserve has been the official bourbon of the Kentucky Derby for 18 years, this year, Woodford Reserve is the presenting sponsor for the Kentucky Derby – a deal which runs for five years. Joining Woodford Reserve in new sponsorship deals for the race are Angry Orchard and Corona Extra as the official hard […]
The Famous Grouse Releases Bourbon Cask
The Famous Grouse has launched their Bourbon Cask – the first in what is to be a new series of so-called ‘everyday premium’ blended whiskies. The Famous Grouse Bourbon Cask has been matured in America Oak and first fill bourbon casks and is said to contain notes of both caramel and vanilla. Alas, The Famous […]
Meet JIM – The Talking Bourbon Decanter You’ve Always Wanted
At last, it is here – the talking bourbon decanter you have always wanted – courtesy of Jim Beam. The new voice-activated device is being sold by Jim Beam and can offer advice [albeit from a canned list of pre-programmed responses from Fred Noe, Jim Beam master distiller], but best of all, can actually dispense […]
Matthew McConaughey Delivers Wild Turkey[s] For Thanksgiving
Wild Turkey Bourbon spokesman [and actor] Matthew McConaughey helped to deliver more than 4500 Butterball turkeys to the locals around Lawrenceburg, Kentucky just ahead of Thanksgiving…