London-based spirits behemoth Diageo – owners of Crown Royal – have announced plans to shutter its plant in Ontario, Canada, and move operations to the USA. Crown Royal was initially introduced 86 years ago to celebrate a visit by King George VI and Queen Elizabeth, and was only available in Canada until the 1960s, when […]
Bulleit Whiskey Sour has made its debut as the eighth and newest member of The Cocktail Collection – an assortment of ready-to-serve (RTS) cocktails produced by companies under the umbrella of spirits behemoth Diageo. Bulleit Whiskey Sour cocktail features Bulleit whiskey, lemon juice, and honey and is suggested to be poured over ice in a […]
UK-based spirits behemoth Diageo has signed a multi-year deal with USA-based Live Nation Entertainment to become the official spirits partner of 16 live music events and festivals across the UK, including Download, Wireless, Reading and Leeds, Latitude, Wilderness and Parklife. Some of the Diageo brand experiences to be found at festivals this summer include the […]
Spirits behemoth Diageo has been named the official spirits supporter of next year’s Fifa World Cup to be held in Canada, Mexico and the USA. For the tournament, London-based Diageo is expected to be promoting Scotch whisky brands Buchanan’s and Johnnie Walker – as well as a sle of other spirits brands in their portfolio. […]
Diageo-owned Canadian blended whiskey brand Crown Royal – the official whiskey brand of the National Football League – has collaborated with sports apparel maker Starter to produce a limited edition satin jacket in celebration of Super Bowl LIX, which will be held in New Orleans, Louisiana, on Sunday, February 9, 2025. The product of the […]
Worldwide spirits behemoth Diageo has launched their 2024 Special Releases collection of single malt Scotch whiskies with the theme of Spirited Xchange Second Edition, highlighting an exploration of flavors in Scotch malt production. Diageo’s 2024 Spirited Xchange Second Edition Special Releases features an octet of single malts that focuses on flavor exploration and cask combinations. […]
Talisker Distillery has released a limited edition 30-year-old single malt as part of the annual Special Releases collection from Diageo, which owns Talisker. Talisker 30-Year-Old was bottled at 49.8% alcohol by volume [99.6 proof] and is said to offer notes of pepper and smoke. Only 2,610 bottles of Talisker 30-Year-Old are being made available worldwide […]
Diageo-owned blended Scotch whiskymaker Johnnie Walker has launched The Johnnie Walker Clubhouse – a collaboration with golf apparel brand Devereaux Golf – that intends to focus on the Gen Z/millennial younger modern golfer [as opposed to the old-school country-club type]. The new Johnnie Walker/Devereaux Golf collab will be manifested in three new capsule golf collections, […]