Diageo-owned Canadian blended whiskey brand Crown Royal – the official whiskey brand of the National Football League – has collaborated with sports apparel maker Starter to produce a limited edition satin jacket in celebration of Super Bowl LIX, which will be held in New Orleans, Louisiana, on Sunday, February 9, 2025. The product of the […]
Worldwide spirits behemoth Diageo has launched their 2024 Special Releases collection of single malt Scotch whiskies with the theme of Spirited Xchange Second Edition, highlighting an exploration of flavors in Scotch malt production. Diageo’s 2024 Spirited Xchange Second Edition Special Releases features an octet of single malts that focuses on flavor exploration and cask combinations. […]
Talisker Distillery has released a limited edition 30-year-old single malt as part of the annual Special Releases collection from Diageo, which owns Talisker. Talisker 30-Year-Old was bottled at 49.8% alcohol by volume [99.6 proof] and is said to offer notes of pepper and smoke. Only 2,610 bottles of Talisker 30-Year-Old are being made available worldwide […]
Diageo-owned blended Scotch whiskymaker Johnnie Walker has launched The Johnnie Walker Clubhouse – a collaboration with golf apparel brand Devereaux Golf – that intends to focus on the Gen Z/millennial younger modern golfer [as opposed to the old-school country-club type]. The new Johnnie Walker/Devereaux Golf collab will be manifested in three new capsule golf collections, […]
New Hampshire-based whiskey producer New England Barrel Company has secured an investment from Pronghorn [Diageo’s incubator] to expand their portfolio of brands, which currently includes 20 brands. New England Barrel Company’s portfolio features a pair of bourbons along with several limited edition single barrel whiskies [all of which are bottled from distilleries sourced in the […]
Diageo-owned Lavagulin casks have been used by Australia’s Starward to create a limited edition whisky – Starward x Lagavulin – to be distributed by Dutch distributor Salud Spirits. Starward x Lagavulin combines Starward’s single malt matured in red wine barrels for two-and-a-half years before spending another 18 months in peated Lagavulin Scotch barrels and is […]
Sir Ivan Menezes, the long-serving CEO of spirits behemoth Diageo – the world’s largest spirits company – has died at the age of 63 after a short illness. Menezes had been in the hospital being treated for several undisclosed medical conditions including a stomach ulcer. Since 2013, Menezes had been the chief executive of Diageo, […]
Debuting on Amazon Prime is “SPIRIT: Becoming the World’s Best Bartender” – the documentary about Diageo’s World Class competition from 2022. Diageo’s prestigious World Class Global Bartender of the Year cocktail competition is the setting for the documentary as it reveals the behind-the-scenes back-stories and preparations of three of the world’s best bartenders as they […]