Irish Whiskey Turns to Global Travel Retail
In global travel retail (GTR), Irish whiskey producers continue to soar, competing with Scotch and Cognac in the channel. The category has experienced double-digit growth in GTR since late 2015. According to IWSR Drinks Market Analysis, Irish whiskey accounted for 3% of GTR volumes in 2022. This reflects its significant role in the category. At […]
