Nikka Whisky Partners With Park Hyatt Hotel
As the media predicted last year, premium drinks brands were well placed to partner with Japanese ski resorts due to the country’s tourist scene. Now Nikka whisky brand has stepped up a new corporation with Park Hyatt Hotel.
The Drinks Business reported in February that significant investment was being made in Japan’s ski scene. The goal was to turn around the market for après ski, which has been neglected for years
In Niseko, Chinese billionaire Richard Li has invested more than $500 million into the incredible Park Hyatt. According to reports, he plans to build another resort on the nearby mountain. He plans to raise the cost of ski lift tickets by 50% to increase the region’s reputation and prosperity.
Nikka Whisky Partners With Park Hyatt Hotel
As a result of the recent cash injection, most news media predicted that drinks brands would soon be lining up to secure listings in Japan’s 475 ski resorts. Nikka Whisky has joined forces with the Park Hyatt Niseko Hanazono becoming another such brand.
Nikka, which distills near the hotel is offering a range of exclusive experiences for Hyatt guests. These include an in-depth tour of its Yoichi Distillery and blending experience.
“We chose Nikka Whisky because of its deep ties to the region,” shared Paul Wright, general manager at Park Hyatt Niseko Hanazono.
This program involves a day trip to the distillery, culminating in a culinary pairing with Nikka whiskies back at Park Hyatt’s Robata restaurant. The hotel’s bar offers over 60 varieties of Japanese sake, as well as local Ohoro Gin.
“We’ve seen a clear rise in interest for locally sourced wines, spirits, and bar items,” he told Forbes. “Guests are looking for authentic regional connections through their beverage choices and appreciate the stories behind these local spirits.”
Currently, the hotel’s Robata restaurant serves international drinks brands such as Ruinart NV Brut Blanc de Blanc, Château Lagrange, Domaine Olivier Jouan, Hamilton Russell Vineyards, and Peccavi Estate.
