The UK Advertising Standards Authority (ASA) has sent a non-compliance Enforcement Notice to the Whisky Cask Investment industry. The decision came after the ASA found too many deceptive ads being emitted from the sector. According to a report published in The Mirror, many whisky cask investment companies were breaking advertising rules. The companies ran advertisements […]
Whisky critics and enthusiasts from around the world are securing their spot for the 18th Victoria Whisky Festival. The event will be held at the Hotel Grand Pacific from Jan. 18 to 21, 2024. There will be a lineup of distillers, brand ambassadors, and distillery managers at this annual event. Visitors will learn whisky stories, […]
Scotch whisky distiller Chivas Brothers has opened their luxury Victorian guesthouse, Linn House, to the public. The distillery is responding to the boom in whisky tourism and the demand for antiqued whisky trails. This manor is located in Keith, Scotland, and was previously accessible only by invitation. It promises to immerse visitors in Chivas Brothers […]
Aberfeldy Distillery is celebrating 125 years of producing single malt Scotch whisky. The distillery has installed several programs to highlight its achievements including the launch of a 25-year-old expression. A special partnership with goldsmith Nigel O’Riely will craft special jewelry inspired by the brand’s 125-year trajectory. To commemorate 125 years of whisky making, Aberfeldy Single […]
BrewDog Distilling Co has sent its first rum casks to the Whisky Hammer auction. The move forms the beginning of an annual auctioning program where whisky enthusiasts can own whisky casks. Bidders will be able to own the first cask to be filled by the distillery each year. According to Daniel Milne, co-founder and managing […]
Whisky pioneer and master blender, Silvano Samaroli is celebrated for his immense contribution to the whisky industry. However, nothing marks his mastery as the famous Flower Series whiskies. In 1068 Silvano Samaroli founded the Samaroli Srl Wine and Spirits Merchants which operated as an importer of beverages. However, in 1979 the company changed its format […]
Scotch whisky distillery Bucganan’s has launched a new marketing campaign geared at uniting the Hispanic heritage with the American culture. Dubbed ‘We are the spirit of the 200%’. the strategy features Saturday Night Live artist, Marcello Hernandez alongside other Hispanic American creators. According to a press release, the campaign will target an audience made up […]
Irish Distillers-owned Midleton Distillery has released Midleton Very Rare Forêt de Tronçais – Irish whiskey finished in rare French Tronçais oak casks originating from the French forest of the same name – as an addition to their Very Rare range of whiskies. The forest was established in the 1600s to sustainably supply oak for building […]