Heinemann Australia Debuts Pernod Ricard Whisky
Pernod Ricard Global Travel Retail (PRGTR) and Heinemann Australia have launched a partnership to showcase the Royal Salute whisky brand. The three-month-long animation will introduce the spirit’s largest activation in Sydney. According to a recent Pernod Ricard survey, 39% of travelers were mostly interested in collecting rare, special, and limited-edition whiskies. The trend has influenced […]
