Beer News

Coors Light Officially Announces The Unofficial Start Of Summer


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Coors Light has officially announced the unofficial beginning of summer with a promotional campaign depicting typical summertime activities which can be enjoyed with the addition of some MolsonCoors products.

The Coors Light promotion – entitled “The Official Beer of Everything Unofficial” – is focusing on the elusive 21- to 34-year-old market segment.

The Coors Light promotion depicts “unofficial” summer activities such as “unofficial air conditioning” (a man cooling off as he reaches into a store’s refrigerated case for his beer) and “unofficial pool party” (a woman relaxing in a kiddie pool).

Additionally, 12-ounce cans of Coors Light also have a QR code on each can that promises “experiences, prizes and more.”

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