Molson Coors-owned Blue Moon Brewing is promoting their Blue Moon Non-Alcoholic Belgian White — which debuted in December 2023 — for those abstaining from alcohol for the so-called Dry January but intending to reset in February 2024. Beginning on January 12, 2024, for every six pack of Blue Moon Non-Alcoholic Belgian White that consumers purchase […]
2024 is only days away and beer behemoth Molson Coors is providing rides – via a big bus – for New Year’s Eve revelers celebrating the coming of the new year in seven cities. Those seven cities seeing a blue bus in their midst will be Charlotte, Chicago, Dallas, Denver, Milwaukee, Minneapolis-St. Paul and Phoenix. […]
Molson Coors and Coca-Cola have collaborated to produce Peace Hard Tea – an alcohol-infused creation of the Coca-Cola-owned Peace Iced Tea brand. Peace Hard Tea is 5% alcohol by volume [10 proof] and is offered in three flavors – Freedom of Peach, More Peace More Lemon, and Really Really Razzy. Peace Hard Tea is being […]
Crispin Cider has re-launched after spending two years in limbo, after a licensing agreement between parent company Molson Coors and the newly created Minneapolis Cider Company was finalized. Crispin was originally founded in 2004, then acquired by Molson Coors [then Miller Coors] in 2012, but shuttered in 2021. Meanwhile, nearby Minneapolis Cider Company opened in […]
Brewing behemoth Molson Coors created the Coors Spirits Company and has made their first acquisition foray into the spirits industry with the purchase of Kentucky-based bourbon and rye whiskey producer Blue Run Spirits. Blue Run Spirits will join Five Trail Blended American Whiskey [launched in 2021] and Barmen 1873 Bourbon [launched in 2022] as members […]
Coors Light has officially announced the unofficial beginning of summer with a promotional campaign depicting typical summertime activities which can be enjoyed with the addition of some MolsonCoors products. The Coors Light promotion – entitled “The Official Beer of Everything Unofficial” – is focusing on the elusive 21- to 34-year-old market segment. The Coors Light […]
Molson Coors announced that they will be shelving their low-calorie beer offering – Saint Archer Gold – a mere six months after its launch earlier this year. Saint Archer Gold was being positioned as a competitor to Anheuser-Busch’s top-selling Michelob Ultra but Molson Coors says a major reason behind the demise of the beer is […]
Molson Coors Beverage Company has released Movo – a new canned wine spritzer. Movo has 100 calories per 8.4 ounce can and touts 5.5.% alcohol by volume with three flavors: peach white blend, raspberry rosé and blood orange sangria. Movo is being made available for $8.50 per four-pack.