Diageo Riffs With Live Nation In The UK
UK-based spirits behemoth Diageo has signed a multi-year deal with USA-based Live Nation Entertainment to become the official spirits partner of 16 live music events and festivals across the UK, including Download, Wireless, Reading and Leeds, Latitude, Wilderness and Parklife.
Some of the Diageo brand experiences to be found at festivals this summer include the Captain Morgan [spiced rum] experience, Casamigos [tequila] House of Friends and Johnnie Walker Keep Walking bar [featuring the new Johnnie & Lemonade pre-mixed cocktail can].
Diageo’s lineup of bourbon and whisky brands includes Bulleit and Johnnie Walker as well as notable Scotch whisky brands Lagavulin and Oban.
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