Gentleman Jack Is Fancy But Not Schmancy

Jack Daniel’s Gentleman Jack is one of the fancy versions of Jack Daniel’s – a thought they want to embed in your head with their latest advertisement for Gentleman Jack, which sells for $30 a bottle [compared with $22 for regular Jack Daniel’s Old No. 7].

The 40% alcohol-by-volume [80 proof] Gentleman Jack is being marketed as having a smoother taste because it is charcoal-filtered twice.

Of course, if you want the fanciest version of Gentleman Jack – the limited-edition bottles with a metallic-engraved label design inspired by a Patek Philippe pocket watch worn by the real-life Jack Daniel and containing an extra-mature 86-proof version of Gentleman Jack – then you will have to pay $38 per bottle.