Grant’s Cheap Hooch Rolls Off The Curb

Billed as Grant’s Signature, the new blended Scotch whisky from Grant’s is being unveiled this year and marketed toward the “young whisky enthusiast” [i.e. those too bothered to look up from their smartphones to notice what they’re purchasing, are too bothered to care or just want some cheap booze that looks good in the bottle]. Grant’s Signature will be better than nearly anything coming out of a brown paper bag and is available in the UK-only initially but may branch out elsewhere later.

Grant’s Signature has 40% alcohol content [80 proof] and will be available in the UK for 18.49 pounds [$31] per bottle beginning in June 2014.