Hennessy Preps For Mid-Autumn Festival
Hennessy is collaborating with Hong Kong-based musical artist Jackson Wang to launch a pair of limited edition bottle designs for their cognac ahead of this year’s Mid-Autumn Festival (October 6, 2025). The Mid-Autumn Festival is a harvest-based celebration originating in China and held when the moon is thought to be the fullest and brightest to influence a good harvest.
For the 2025 Mid-Autumn Festival, Hennessy and Wang have also launched two videos, where Wang reveals his favorite drinks for Hennessy’s VSOP and XO Cognacs.
The limited edition Hennessy VSOP is used to concoct the Henny Tea, made with Hennessy VSOP, oolong tea, and ice.
The Hennessy XO is less flashy and highlighted as Wang’s favorite on ice with a splash of sparkling water.
To mark the launch of the Mid-Autumn Festival in Singapore, Hennessy will be promoting the Henny Tea at a series of pop-ups in a variety of locations throughout August 2025.
The limited edition Hennessy VSOP are being made available for $90 per bottle.
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