Jack Daniel’s Shows Their True Colors Amid Coronavirus

With a big tip of the hat to Cyndi Lauper and her hit song “True Colors”, Jack Daniel’s Tennessee Whiskey has released a video entitled – “With Love, Jack” – as a way of addressing how people are adapting to coronavirus by staying connected while practicing social distancing.

The singers featured in the video are Kenny Fleetwood and Whitley Little.

“Showcasing how our friends around the world are rallying and uniting together during these times was our goal,” said Matt Blevins, Jack Daniel’s Global Brand Director. “It was about capturing real moments that are helping folks find social connection, which is something Jack Daniel’s celebrates.”

Jack Daniel’s parent company Brown-Forman recently made a one million dollar donation to COVID-19 response funds and the Jack Daniel Distillery has begun aiding production of hand sanitizer for first responders along with other spirits companies.