Jameson Has A New Bottle Design For 2018 St. Patrick’s Day
St. Patrick’s Day is slightly more than two weeks away but Jameson has been prepared for several weeks – recently unveiling their new bottle design for their Irish whiskey for the 2018 St. Patrick’s Day celebration.
Jameson commissioned three artists for this year’s St. Patrick’s Day bottle design – Irish illustrator Claudine O’Sullivan, British designer Alex Mellon and Irish photographer Leonn Ward – with their collaborative design being based on the Fianna, Irish mythological warriors known for valuing loyalty and bravery.
O’Sullivan’s hand-drawn eagle represents the unity of three friends on a night out, whose silhouettes feature on the bottle. The silhouettes were taken from a photo shot against Dublin’s Ha’penny Bridge by Ward. The friends are surrounded by banners and symbols that represent Irish tribes, drawn by Mellon.
The limited-edition 2018 St. Patrick’s Day Jameson bottle also features an NFC chip that allows consumers to access content on jamesonwhiskey.com. and is available worldwide for $28 per bottle.