Jameson Preps For St. Patrick’s Day
Irish whiskey behemoth Jameson is prepping for next month’s St. Patrick’s Day [March 17, 2025] celebrations with a plan to “paint the whole month green” while launching their new promotional campaign ‘Must be a Jameson’, to celebrate the annual Irish-inspired worldwide event.
The new campaign is set to go live beginning on February 24, 2025 and lasting well past St. Patrick’s Day, going all the way to April 14, 2025.
Additionally, during that time period, Jameson will also be promoting the brand’s long-term partnership with the English Football League (EFL) with an appearance by Jameson’s Bus – Orla Board – scheduled to make an appearance at the Carabao Cup final on March 16, 2025, greeting Liverpool and Newcastle United fans at Wembley Stadium. The bus will serve Jameson, ginger and lime serves and distribute official merchandise [as well as water as part of parent company Pernod Ricard’s ‘Drink More Water’ initiative].
