Bourbon News

Jim Beam Has A Pair Of HighBalls For You

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Kentucky-based Jim Beam has released a pair of Highballs – Jim Beam Classic Highball and Jim Beam Ginger Highball – in an effort to sway beer drinkers toward their bourbon brand.

Both Jim Beam Classic Highball and Jim Beam Ginger Highball cocktails are canned at 5% alcohol by volume [10 proof] with the Jim Beam Classic Highball combining Jim Beam Bourbon, seltzer with a hint of citrus while the Jim Beam Ginger Highball is composed of Jim Beam Bourbon and ginger ale and both being marketed as a “refreshing alternative to beer”.

The Jim Beam Classic Highball and Jim Beam Ginger Highball are being made available for $10 for a four-pack or $2.50 per 355ml can.

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