San Francisco-based Gold Bar Whiskey will be attempting to break the official Guinness Book of World Records record for “Most People Shaking Cocktails Simultaneously” on May 17, 2025 at the Treasure Island distillery. The current record for Most People Shaking Cocktails Simultaneously is 1,710 – set by Diageo in Barcelona, Spain, on September 18, 2013 […]
For their newest promotional campaign touting 7 Crown Whiskey, Seagram’s is returning to the classic 7&7 days of the ‘70s, when Seagram’s 7 Crown and 7UP cocktail over ice was the chosen drink of many a cocktail bar patron during that decade. New 1970s-themed promotional spots for 7 Crown Whiskey will appear or have already […]
Jack Daniel’s is bringing Jack and Ginger – in the form of Jack & Ginger Ale canned cocktail – to the party as the latest addition to the Tennessee distilling behemoth’s roster of ready-to-drink (RTD) cocktails. Jack & Ginger Ale, is available at 7% alcohol by volume [14 proof] with a single 355ml can being […]
Angel’s Envy is making people envious in Edinburgh and London as they collaborate with bars in those two cities to celebrate the Manhattan cocktail until Wednesday, February 21, 2024. More than 21 bars in the two cities will be making their versions on the cocktail [typically consisting of bourbon, sweet vermouth and bitters] while using […]
Debuting on Amazon Prime is “SPIRIT: Becoming the World’s Best Bartender” – the documentary about Diageo’s World Class competition from 2022. Diageo’s prestigious World Class Global Bartender of the Year cocktail competition is the setting for the documentary as it reveals the behind-the-scenes back-stories and preparations of three of the world’s best bartenders as they […]
Vermont-based rye whiskey producer Whistlepig has launched a UK-based cocktail competition for bartenders called No History No Rules, which challenges bartenders to create a cocktail with Whistlepig 10 Years Old whiskey. Whistlepig’s No History No Rules UK cocktail competition will begin with five regional heats – in London, Scotland, northern and southern regions plus the […]
Kentucky-based Jim Beam has released a pair of Highballs – Jim Beam Classic Highball and Jim Beam Ginger Highball – in an effort to sway beer drinkers toward their bourbon brand. Both Jim Beam Classic Highball and Jim Beam Ginger Highball cocktails are canned at 5% alcohol by volume [10 proof] with the Jim Beam […]
WhiskyCritic took some time out from the busy schedule of providing news of whisky to actually try some whisky – specifically, in the form of a cocktail called “Tin Roof Rusted” at Hollywood’s famed Chateau Marmont. The cocktail – new for 2017 at the Chateau – is, of course, based on a line from the […]