
Glenfiddich Collaborates With Aston Martin
Glenfiddich has replaced Bowmore as the official whisky for British car manufacturer Aston Martin. The global partnership was announced at the Monterey Car Week in California. Glenfiddich already enjoys an existing relationship with the Aston Martin Formula One Team, which began in November 2024. To mark the occasion, Glenfiddich has released a 48-year-old single malt […]

Redbreast Collabs With Toronto Film Festival
Single pot still Irish whiskeymaker Redbreast collaborated with the popular Toronto International Film Festival (TIFF) to become their official whiskey partner, signing a two-year agreement for the 2025 and 2026 TIFF festivals. Redbreast will promote themselves and so-called hidden cinematic gems with their ‘Redbreast Unhidden’ promotional campaign showcasing films at TIFF 2025 and 2026. Redbreast’s […]
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Stella Artois Unveils The Other Dave In Leadup To Super Bowl LIX
Stella Artois teased the existence of English footballer legend David Beckham’s long lost American brother last month in preparation for their new advertisement for Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles on Sunday, February 9, 2025, and now they have issued the big reveal, the long lost American brother from the same mother is none other than…actor Matt Damon. In the commercial, entitled “Dave and Dave”, […]

Johnnie Walker Collabs With Ronny Chieng For Lunar New Year
Blended Scotch brand Johnnie Walker has collaborated with Malaysian-born actor/comedian Ronny Chieng – one of the stars of the wildly popular 2018 “Crazy Rich Asians” feature film – to celebrate the Lunar New Year. Diageo-owned Johnnie Walker is launching a humorous marketing campaign to promote Lunar New Year celebrations with Chieng, who is also an Emmy-winning correspondent from “The Daily Show” on Comedy Central. The campaign is said to be […]

Coors Light Preps For Monday After Super Bowl
Coors Light is preparing for the Monday after Super Bowl LIX in the expectation that National Football League fans will be experiencing a full-fledged “Case of the Mondays”. In this case, Kansas City Chiefs and Philadelphia Eagles fans are being replaced by sloths, all experiencing a “Case of the Mondays” while a cover of the Mama and Papa’s “Monday, Monday” (a hit song in 1966 – making it a nearly […]

Buffalo Trace Reveals Experiment Number 26 – Grains And Hops
Buffalo Trace Distillery has released the latest edition of their Experimental Series – Spirits Distilled from Grain and Hops – the 26th release in the series. Buffalo Trace Experimental Spirits Distilled from Grain and Hops has been infused with a pair of hops – Saaz noble hops, a Czechoslovakian hop found in pilsners and Zythos, an American hop with tropical and herbal notes – for 30 minutes, then re-distilled and […]

Royal Salute Celebrates Lunar New Year With Special Edition 21-Year-Old
Blended Scotch whisky brand Royal Salute has released a special edition 21-Year-Old whisky celebrating the 2025 Lunar New Year – the Year of the Snake – as well as a gift pack alongside the whisky. The gift pack for Royal Salute 21-Year-Old Signature Blend was created by Chinese illustrator Jason Lyon, and depicts symbols of ‘prosperity, opportunity and rebirth’ combined with the celebratory gun salute fired from The Tower of […]

Crown Royal Collabs With Starter For Super Bowl Gear
Diageo-owned Canadian blended whiskey brand Crown Royal – the official whiskey brand of the National Football League – has collaborated with sports apparel maker Starter to produce a limited edition satin jacket in celebration of Super Bowl LIX, which will be held in New Orleans, Louisiana, on Sunday, February 9, 2025. The product of the collaboration is a Crown Royal x Starter NFL Super Bowl LIX Satin Jacket, only available […]

Glenglassaugh Takes A Hiatus
Brown-Forman-owned Scotch distillery Glenglassaugh, will take a hiatus as production has been paused indefinitely after Brown-Forman announced they would reduce their global workforce by approximately 12%. A spokesperson for Brown-Forman, however, emphasized that Glenglassaugh Distillery was “not shutting down” as was merely sharing production with BenRiach Distillery, a maneuver that would necessitate the so-called “occasional silent seasons” for Glenglassaugh. Glenglassaugh was originally founded in 1875, closed in 1986, acquired by […]
Mac-Talla Whisky Emerges From Aberargie Distillery
UK-based Morrison Scotch Whisky Distillers has released the latest in their Mac-Talla series – Mac-Talla Virgin Oak – a limited edition Islay single malt. Mac-Talla Virgin Oak is somewhat of a Frankenstein creation as a no-age-statement whisky that was matured in a combination of bourbon barrels and virgin American oak casks sourced from Kentucky then finished in virgin oak, before being bottled at Aberargie Distillery in Scotland. Mac-Talla Virgin Oak […]
Spirit Of Speyside Ready For 2025 Whisky Festival Beginning In April
The popular Spirit of Speyside Whisky Festival is returning for its 26th year beginning on April 30, 2025 and ending on May 5, 2025 while touting nearly 500 events across 89 venues. The Spirit of Speyside 2025 will have many of the region’s 51 distilleries open to attendees during the festival’s six-day run, including several that are usually closed to the public. The Spirit of Speyside 2025 begins the festivities […]
Kavalan Unveils Grand Reserve Whiskies
Taiwan-based Kavalan Distillery has released a pair of new whiskies – Kavalan Grand Reserve No.1 and Kavalan Grand Reserve No.2 – but both will only be available in Lotte Duty Free travel retail venues. Both Kavalan Grand Reserve whiskies were initially aged in shaved, toasted and re-charred Vinho wine casks as well as being bottled at 40% alcohol by volume [80 proof]. Kavalan Grand Reserve No.1 was additionally matured in […]
New Look Budweiser Clydesdales Set To Join Eagles And Chiefs In Super Bowl
The Philadelphia Eagles and Kansas City Chiefs are set for Super Bowl LIX on February 9, 2025, and they will be joined by the new-look Budweiser Clydesdales. Budweiser owner Anheuser-Busch announced several of their brands will air commercial spots during the big game – including Michelob Ultra, Busch Light, Bud Light, Stella Artois and, of course, Budweiser – which will, all added up, comprise a total of three minutes of […]
Ko’olau Distillery – Old Pali Road Whiskey – Review
Ko’olau Distillery resides on the windward side of the island of O’ahu in Hawai’i, far from the madding crowds of Honolulu and Waikiki but near the pleasantries of Kaneohe and Kailua [where a United States Marine Corp base is located on Mokapu Peninsula]. The distillery is a mere baby in distillery years – only recently founded in 2018 by former Marines – and is located in Kailua and uses the […]
Glenmorangie House Preps For Valentine’s Day Weekend With Signet
If you are planning on being in Scotland during next month’s Valentine’s Day weekend, then Glenmorangie House may be of interest as they are hosting a Valentine’s Day weekend, offering guests an experience with the Highland distillery’s high-roasted chocolate malt whiskies – Signet and Signet Reserve. The Glenmorangie House will host the experience on Valentine’s Day weekend from Friday, February 14, 2025 to Sunday, February 16, 2025, featuring Signet – […]
Beckham Discovers Long Lost American Brother In Stella Artois Super Bowl Ad
In a Super Bowl advertisement, English football legend David Beckham shares a European-style lager Stella Artois with his parents, who inform him that he has a “long lost brother” in the USA. Beckham, who previously touted The Haig Club whisky, is Stella Artois’s global ambassador. In “The Big News,” Beckham learns from his parents that there is another David in America. “You called him other David?” Beckham asks incredulously and […]
Buffalo Trace Reveals Second Prohibition Collection
Buffalo Trace Distillery has released their second annual Prohibition Collection, a limited edition set which includes commemorates five whiskies – Mirror Brook, Very Oldest Procurable (VOP), Anderson’s Belle, Old Fashioned Mountain Corn and Silver Wedding Rye Whiskey – legally produced and sold at the George T Stagg Distillery during Prohibition [1920-33]. During the Prohibition Era, the USA government banned the production, sale and transportation of alcohol under the 18th Amendment […]
Woody Creek Becomes Official Whiskey Of NHL’s Minnesota Wild
Colorado-based Woody Creek Distillers is becoming the official partner of a National Hockey League (NHL) team and, inexplicably, it is not the Colorado Avalanche – it is the Minnesota Wild. The new partnership with the Minnesota Wild will include exposure through in-arena signage, game sponsorship, virtual broadcast signage, and social media features. Woody Creek Distillers, which produces bourbon, rye whiskey, gin and vodka, is based in Basalt, Colorado – approximately […]
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