Glenfiddich Collaborates With Aston Martin
Glenfiddich has replaced Bowmore as the official whisky for British car manufacturer Aston Martin. The global partnership was announced at the Monterey Car Week in California. Glenfiddich already enjoys an existing relationship with the Aston Martin Formula One Team, which began in November 2024. To mark the occasion, Glenfiddich has released a 48-year-old single malt […]
Redbreast Collabs With Toronto Film Festival
Single pot still Irish whiskeymaker Redbreast collaborated with the popular Toronto International Film Festival (TIFF) to become their official whiskey partner, signing a two-year agreement for the 2025 and 2026 TIFF festivals. Redbreast will promote themselves and so-called hidden cinematic gems with their ‘Redbreast Unhidden’ promotional campaign showcasing films at TIFF 2025 and 2026. Redbreast’s […]
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Kavalan Adds To Sherry-Casked Lineup
Taiwanese whisky distillery Kavalan has made an addition to their Solist series of sherry-casked single malt whiskies with a Palo Cortado cask-aged single malt. The Solist series of whiskies from the Taiwan-based whisky producer now features seven sherry cask-aged whiskies: Fino, Oloroso, Amontillado, Manzanilla, Pedro Ximénez, Moscatel and Palo Cortado. Kavalan’s Solist Palo Cortado was bottled at cask strength – somewhere between 50% to 59.9% alcohol by volume [100 proof […]
Applebee’s Revives Tipsy Leprechaun For St. Patrick’s Day
Glendale, California-based national restaurant chain Applebee’s has joined the parade of companies prepping for next month’s St. Patrick’s Day [March 17, 2025] and revived the Tipsy Leprechaun cocktail as part of their Saintly Sips® cocktail lineup. The St. Patrick’s Day Tipsy Leprechaun [$6] is a “top shelf tea” which features Jameson Irish Whiskey, melon liqueur, blue curaçao, premium lemon sour, lemon-lime soda, and a gold sugar rim, served in Applebee’s […]
Muff Brings Irish Whiskey To USA For St. Patrick’s Day
Donegal, Ireland-based Muff Liquor has collaborated with the Dutch-based liqueur-producing behemoth Lucas Bols Company to bring Muff’s Irish whiskey to North America next month for St. Patrick’s Day on March 17, 2025. The Muff Liquor Company was founded in 2017 and touts a roster of celebrity investors that includes Australian actor Russell Crowe, UK musical artist Ed Sheeran and UK comedian Jimmy Carr. The collab between Lucas Bols USA [Lucas […]
Jameson Preps For St. Patrick’s Day
Irish whiskey behemoth Jameson is prepping for next month’s St. Patrick’s Day [March 17, 2025] celebrations with a plan to “paint the whole month green” while launching their new promotional campaign ‘Must be a Jameson’, to celebrate the annual Irish-inspired worldwide event. The new campaign is set to go live beginning on February 24, 2025 and lasting well past St. Patrick’s Day, going all the way to April 14, 2025. […]
The Macallan Brings Folio 8 Across The Pond
Speyside distillery, The Macallan, has released Folio 8, as the latest entry in their Archival Series launched 10 years ago, and – for the first time – will be made available in the USA. The Macallan Folio 8 is a bit of self-congratulation as it celebrates whisky brand’s advertising campaigns from the 1980s and 1990s and, toward that end, The Macallan Folio 8 features the brand’s 1980s-era ‘The Colossus of […]
Compass Box Debuts 2025 Hedonism
London-based blended Scotch whiskymaker Compass Box has released their second annual limited release of Hedonism, designed by Argentine artist Sofia Bonati, continuing Compass Box’s traditional collaboration with female artists. Compass Box Hedonism 2025 release was created in partnership with Bonati and features Bonati’s version of the nature-inspired Hedonism woman. Compass Box Hedonism 2025 is a blended grain whisky with single grain whisky from the Cameronbridge Distillery, finished for two years […]
Pope’s Bourbon Makes Money For Charity
Two bottles of bourbon from Kentucky-based Willett Distillery signed by Pope Francis last year have raised $30,000 for charity according to auction house Sotheby’s. The primary recipient of the largesse were Paws 4 the Cause, an animal rescue organization based in Lexington, Kentucky. Lexington is where the Reverend Jim Sichko, a Roman Catholic priest, is based. Sichko was appointed as a papal missionary of mercy – one of hundreds such […]
Angel’s Envy Celebrates Valentine’s Day
The good news is that Kentucky-based Angel’s Envy distillery collaborated with women-led florists East Olivia to offer a limited-edition Valentine’s Day Floral Gift Set for a mere $55. The bad news is that offer was only good through February 4 – not 14 – 2025. But that should not stop innovative people from creating their own Angel’s Envy-inspired Valentine’s Day floral gift sets [though it might cost more than $55]. […]
Sazerac Aids California Wildfire Recovery Efforts
Sazerac is joining the many corporate firms which have decided to assist in the recovery efforts from the recent wildfires in the Los Angeles area. Sazerac’s assistance will come in the form of a fundraiser offering consumers the chance to buy “Buffalo Trace Distillery’s most sought-after bourbons.” Sazerac says that 100% of the proceeds from the funds raised will go to two nonprofit organizations committed to ongoing relief efforts in […]
Bushmills Adds Quartet Of Whiskies To Private Reserve
Bushmills has released a quartet of Irish whiskies for their limited Private Reserve series, with each of the four new whiskies featuring a triple cask maturation process – each of the new releases in the Private Reserve series were aged in a combination of both bourbon and sherry casks along with a different third cask – the pair of 10-year-old single malts were finished in Amarone and Moscatel casks, while […]
Jameson Triples Down
Jameson is getting a jump on next month’s St. Patrick’s Day celebrations with the release of Jameson Triple Triple Chestnut Edition Irish Whiskey which has spent time maturing in sweet chestnut casks. Jameson Triple Triple Chestnut Edition was triple-distilled and blended from a combination of ex-bourbon, Oloroso sherry and hand-selected sweet chestnut casks, bottled at 40% alcohol by volume [80 proof] and is said to offer a wide array of […]
Boann Travels Across The Pond
Irish whiskey distillery Boann has traveled across the pond to the USA with the release of their core range trio of single pot still whiskies- albeit in only 10 states – California, Florida, Indiana, Michigan, Nevada, North Dakota, New York, South Dakota, Texas and Wisconsin. The three whiskies were finished in a different fortified wine cask: Marsala, Madeira and Pedro Ximénez (PX). The Marsala Cask Finish was initially matured for […]
Your Move – The Balvenie Collabs To Create Chess Set
The Big Game is today – but for The Balvenie, that big game is chess, after the Speyside distillery has partnered with noted London-based jewelry designer Ellie Mercer – known for resin/gold/silver pieces – to create a chess set for Raffles London hotel’s Guards Bar and Lounge. To create the chess set, Mercer used materials from The Balvenie distillery, including refurbished cask heads, alongside polished brass and resin squares in […]
Harrison Ford Says Glenmorangie Is Nice
Harrison Ford will not do all that “action man shit they want” but he will admit that Highland region Glenmorangie Scotch single malt whisky is “nice”. Ford, who famously began his “action man shit” career arc with his appearance as rogue pilot Han Solo in the original “Star Wars” feature film in 1977, stars as cantankerous, get-off-my-lawn old man Ford in Glenmorangie’s global promotional campaign entitled “Once Upon A Time […]
Bud Light Recruits BMOC’s For Super Bowl Party
Bud Light has dipped into the big BMOC [“Big Man on Campus”] bag ‘o hammers to promote this year’s Super Bowl LIX on Sunday, February 9, 2025, between the Kansas City Chiefs and Philadelphia Eagles. In this case, Bud Light has altered the moniker to mean “Big Men on Cul-De-Sac” and they include musical artist Post Malone, comedian Shane Gillis and former National Football League quarterback Peyton Manning, who arrive […]
Stella Artois Unveils The Other Dave In Leadup To Super Bowl LIX
Stella Artois teased the existence of English footballer legend David Beckham’s long lost American brother last month in preparation for their new advertisement for Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles on Sunday, February 9, 2025, and now they have issued the big reveal, the long lost American brother from the same mother is none other than…actor Matt Damon. In the commercial, entitled “Dave and Dave”, […]
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