Michelob Preps For Super Bowl And 2026 Winter Olympics
Anheuser-Busch is prepping for both the upcoming 2026 Winter Olympics and the Super Bowl with a promotional campaign for Michelob Ultra [which is also the official beer sponsor of USA’s Olympic Team]. The 10-second teaser video is entitled “The Jump” and features American gold medalist snowboarder Chloe Kim and T. J. Oshie, who played for […]
Knob Creek Gets Super Bowl Bourbon Recommendation
Super Bowl winning quarterback Eli Manning gave his endorsement to Knob Creek Single Barrel Cask Strength as it becomes Manning’s Bold Pick: 2026 Batch. Knob Creek Single Barrel Cask Strength 2026 Batch was bottled in a range between 56.1% to 60.8% alcohol by volume [112.2 to 121.6 proof] and is said to contain the ubiquitous […]
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Neil Patrick Harris Appears With A Lawyer On Behalf Of Heineken Light
Neil Patrick Harris is extolling the virtues of Heineken Light with a lawyer – well, not really…
Drake Drinks Virginia Black With Jimmy Fallon
Musical artist Drake’s new whiskey – Virginia Black – made an appearance on The Tonight Show Starring Jimmy Fallon…
Lucky For You Friday The 13th Is World Cocktail Day!
It is your lucky day because today – Friday the 13th – is World Cocktail Day! Sure, for some people, every day is World Cocktail Day but it has its official day today. Celebrate World Cocktail Day with some cocktails of your choice. If you are looking for some suggestions, then WC is at your service with some non-whisky alternatives [since you already know your favorite whisky cocktails]… Lemony Thicket […]
Johnnie Walker Goes Green And Visits The Islands
Johnnie Walker has a new whisky on the block – Johnnie Walker Island Green – a new blend of Scotch whisky that embraces the style of individual mature malts from the four main whisky regions of Scotland with added prominence given to island malts. Johnnie Walker Island Green will be available exclusively in travel retail outlets globally for $60 per bottle beginning in July 2016.
Sagamore Spirit Entered In 2016 Preakness Stakes
Sagamore Spirit – new brand of rye whiskey from Kevin Plank [CEO of UnderArmour apparel brand] has been deemed as the exclusive rye whiskey for the annual running of the Preakness Stakes, the second leg of the horse racing triple crown at Pimlico Race Course in Maryland on May 21, 2016. While other whiskies will be sold at the race course throughout the racing weekend, only Sagamore’s Straight Rye Whiskey […]
Heineken May Enter Formula One Market
While Budweiser is temporarily changing the name of their beer to ‘Merica, Dutch brewing giant Heineken is setting their sights on the international market by aligning themselves with Formula One racing. Although it has not yet been confirmed, Heineken is set to enter Formula 1 as a major series sponsor in a five-year deal believed to be worth $150 million American dollars. According to unconfirmed reports, the agreement is said […]
Bud Changes Its Name To America And Its Not An April Fool’s Day Joke
Budweiser has changed their name to America. Yes it is true…or at least it will be true in a couple weeks. Only the name will change, however, as the graphic design remains the same as will – we must assume – the actual beer in the bottle/can. Among the changes scheduled in wording: ·“King of Beers” changes to “E. Pluribus Unum” ·“The World Renowned” changes to “Land of the Free” […]
Hennessy Salutes The Piccards
Hennessy is likely trying to get you to equate their cognac with the accomplishments of the Piccards – a father-son exploration duo – but whether you make that connection or not, the cinematic-style advertisement associated with their product is impressive…
Suntory Makes Its Beer Faster Than A Speeding Bullet
Spirits and beverage industry giant, Suntory, has released 15 new beer cans for their “The Premium Malt’s” – a German Pilsener style beer brewed in Osaka – that each feature a popular Shinkansen model bullet train that run on the nation’s extensive high-speed rail networks. Additionally, the cans will also feature well-known landscapes and tourist spots that can be found on each train’s local route. The 11.8-ounce cans will be […]
WhistlePig Launches Vermont-Oaked 15-Year-Old Rye
WhistlePig has launched their 15-Year-Old rye whiskey which has been aged 15 years before being finished in Vermont White Oak. Kentucky-bred oak trees – where most whiskey is aged – have fat wood rings, whereas Vermont oaks have tight wood rings, allowing more flavor and depth into the whiskey. The WhistlePig 15-Year-Old features a mash of 100% rye and is bottled at 46% alcohol content [92 proof]. The whiskey is […]
Vulson Releases An Old Rhino
Vulson has released an Old Rhino Rye – a 100% organic rye whisky aged for four years. Vulson Old Rhino Rye is aged for one year in French new oak casks and then an additional three years in Cognac casks. Vulson Old Rhino Rye is then bottled at 45% alcohol content [90 proof]. Vulson Old Rhino Rye is said to have notes of mint, pear and gingerbread. Vulson Old Rhino […]
Wemyss Pulls Six Malts From Up Its Sleeve
Wemyss Malts has added six new single cask whiskies – ranging from 18 to 35 years old – to its whisky portfolio. The six whiskies include whiskies from the major regions [Speyside, Islay and the Highlands] as well as a single grain release named Rosy Apple Brûlée. The new single cask whiskies are: Shellfish Platter 1997 (18 year-old) single cask from Bowmore Distillery, Islay Waffles and Ice Cream 1997 (18) […]
The Dubliner Releases 10-Year-Old Irish Whiskey
Life just got better as The Dubliner has released a limited edition 10-year-old single malt Irish whiskey, made from 100% malted barley, distilled in copper pot stills and 100% matured in oak casks that previously held Kentucky Bourbon. The Dubliner Irish Whiskey Limited Edition 10-Year-Old has been bottled at 42% alcohol content [84 proof]. The Dubliner Irish Whiskey Limited Edition 10-Year-Old is currently available in Ireland for $75 per bottle.
Jim Beam Drops The Double Oak On The UK
Jim Beam is bringing the Double Oak to the UK house! Jim Beam introduces Double Oak, a bourbon which has spent time in two distinct American Oak barrels – first matured in newly charred American Oak barrels and then transferred to spend some quality time in another set of recently charred barrels. The result of the double-barrel treatment is a bourbon that has more frequent contact with the wood in […]
Behold! The Sagamore Spirit – A New Rye Whiskey
There is a new rye whiskey sheriff on the block and its name is Sagamore Spirit. Sagamore Spirit is the brainchild of Under Armour CEO Kevin Plank, and the limestone-seeped water for the whiskey originates from his 530-acre farm, in Glyndon, Maryland, that Plank purchased in 2007 [Sagamore Farm was once owned by the famous – or infamous, take your pick – old money Vanderbilt family]. Currently though, the whiskey […]
Redd’s Wicked Apple Declares War On Cocktails
Redd’s Wicked Apple Ale – aka MillerCoors – has declared war on cocktails in a new pair of advertisements. In this one [below], it appears as though a poor, defenseless rum-and-coke is the victim [as its fake ice cubes mysteriously remain suspended in mid-air]…
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