Pendleton Rounds Up Some Whisky

Pendleton Whisky launches their first national marketing campaign the spot, “Everybody Falls” in honor of the traditions of the American cowboy [Pendleton Whisky is the official whisky of the Pendleton Round-Up, one of America’s oldest rodeos, held each and every year in Pendleton, Oregon, since 1910].

In “Everybody Falls,” the Pendleton Round-Up is highlighted and was shot at and around the Pendleton Round-Up’s 101-year old, 17,000-seat stadium. The advertisement stars up-and-coming bull rider Dalton McMurtrie and veteran Pro Rodeo champion Douglas Duncan as it aims to tell the story of a young prospect’s tough road to the Pendleton Round-Up. He repeatedly falls off practice bulls but finally conquers a 1,500 pound bull at the Round-Up and then celebrates afterward with glasses of Pendleton Whisky…

Pendleton Whisky TV/:30 – "Everybody Falls" from Dead As We Know It on Vimeo.