Video

Pendleton Rounds Up Some Whisky

on

Share on Pinterest

Pendleton Whisky launches their first national marketing campaign the spot, “Everybody Falls” in honor of the traditions of the American cowboy [Pendleton Whisky is the official whisky of the Pendleton Round-Up, one of America’s oldest rodeos, held each and every year in Pendleton, Oregon, since 1910].

In “Everybody Falls,” the Pendleton Round-Up is highlighted and was shot at and around the Pendleton Round-Up’s 101-year old, 17,000-seat stadium. The advertisement stars up-and-coming bull rider Dalton McMurtrie and veteran Pro Rodeo champion Douglas Duncan as it aims to tell the story of a young prospect’s tough road to the Pendleton Round-Up. He repeatedly falls off practice bulls but finally conquers a 1,500 pound bull at the Round-Up and then celebrates afterward with glasses of Pendleton Whisky…

Pendleton Whisky TV/:30 – "Everybody Falls" from Dead As We Know It on Vimeo.

About Alex Bean

Recommended for you

You must be logged in to post a comment Login

Leave a Reply