Pendleton Whisky Rolls Out Pendleton 1910 Bourbon
To reach a wider range of whiskey consumers nationwide, Pendleton Whisky announced today that it has expanded its line with the launch of Pendleton 1910 Bourbon. A premium 90-proof pure American bourbon, Pendleton 1910 Bourbon is matured in char White American Oak barrels for ten years.
Made with a combination of high and low rye bourbons, it is proofed using glacier-fed spring water from Mount Hood in Oregon. This 10-year-old bourbon has a strong flavor profile that emphasizes rye spice, caramel, and vanilla. It is a golden amber liquid.
Pendleton Whisky was named after one of the biggest and oldest rodeos in North America being created in the famous western town of Pendleton, Oregon. The spirit honors the essence of the Western way of life.
Pendleton Whisky Unveils News Whisky After 10 Years
Notably, the year 1910 commemorates the inaugural Pendleton Round-Up, the rodeo that served as the inspiration for Pendleton Whisky. Plus, its elaborate bottle mimics the leather craftsmanship of a prize rodeo saddle.
In addition to the brand’s Canadian Whisky and Pendleton 1910 Rye expression, Pendleton Whisky has introduced its first bourbon in years. The new whisky is ideal for individuals looking for a beverage that reflects their work ethic and tenacity. This new bourbon honors the American cowboy and true Western tradition.
“Pendleton Whisky is outpacing the broader whiskey category in sales YTD and has achieved a remarkable 10% CAGR growth in depletions over the last four years. With the addition of Pendleton 1910 Bourbon, we are poised for outsized expansion on a national level with this 10-year-old bourbon, ushering in an exciting new chapter for this historic and iconic Western brand,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits.
Pendleton Whisky is sold all around the country and is bottled in Hood River, Oregon. The whisky and bourbon in the portfolio are matured in oak barrels using glacier-fed spring water from Mount Hood in Oregon. They are renowned for their very smooth and rich flavor. Pendleton Whisky is the official whisky of the Professional Rodeo Cowboys Association (PRCA) and the Professional Bull Riders (PBR).
