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Turns out the iconic Clydesdales are going to show up for this year’s Super Bowl after all – sorta – as Samuel Adams unleashes their “cousin from Boston” to engage with the Budweiser Clydesdales, who have the year off when Anheuser-Busch InBev sidelined them from the Super Bowl’s advertising roster in 2021.
In addition to poking fun at Bud’s Clydesdales, Samuel Adams is promoting their Wicked Hazy IPA – in Samuel Adams first-ever Super Bowl ad – which will run in the Boston and New York markets during the game.
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