Stefanie Holt Heads Mangrove Global Whisky Portfolio
International whisky distributor Mangrove Global has chosen Stefanie Holt to spearhead its world whisky portfolio. Mangrove’s distributes many whisky brands including Stauning, Abasolo, Bearface and Yamazakura. Having worked for the company for more than five years, Holt possesses extensive brand advocacy experience. She will lead Mangrove’s whisky brands across promotion, marketing, and sales to both on- and off-trade.
Holt said: “My job is to take new and existing whisky drinkers on a journey through our extensive portfolio. The audience for world whisky is so much more diverse than that of your standard Scotch. They’re explorers. Younger, more open-minded, and there are more women too.”
Stefanie Holt Curates Mangrove Global Whisky Portfolio
Besides mentoring the Our Whisky Foundation, Holt also serves on the Board of Directors. The non-profit organization strives to attain gender equality in the spirits industry. A young generation of whisky drinkers is drawn to the category because of its emphasis on innovation and more diverse flavors.
She added: “World whisky producers aren’t as hampered by tradition in the same way that Scotch is. And so, there’s heaps of creativity being poured into these spirits. Whether it’s floor-malting rye, tropical ageing, using heritage grains or being the first whisky distillery in a country/region – the variety of flavour profiles is extraordinary.
“That’s another great thing about world whisky – even if you’re not a fan of traditional Scotch, you will likely find something in this category that you thoroughly enjoy.”
Nick Gillett, managing director of Mangrove Global, said: “We are fortunate enough to have award-winning whiskies such as Stauning, M&H and the English Whisky Distillery alongside pioneers such as Allan Katz from New York Distilling; we need to support them with the resources befitting of the quality of their products.
“Stefanie’s appointment marks not only our continued investment into the category of world whisky but also our commitment to adding the best talent to the company. I have no doubt she will have an instant impact and raise the bar yet further.”
Gillett has previously spoken out against the UK’s ‘continuing punitive tax regime’.