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Stella Artois is preparing for the “after” – after the coronavirus outbreak has ended – with an advertising campaign that promotes the brand’s new program to support local bars and restaurants both during and after the COVID-19 outbreak fizzles out.
Stella Artois will be offering a gift-card matching program – which has already raised more than $2.5 million in three weeks – for local businesses in 10 markets in the Americas and Europe.
The advertising campaign is currently running in Argentina, Belgium, Brazil, Canada, Chile, France, Italy, Mexico, Peru and the UK.
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