Anheuser-Busch InBev-owned Stella Artois intends to introduce aluminum bottles – with some of the proceeds going toward the James Beard Foundation’s Open For Good program [which helps restaurants struggling to stay open during the ongoing Covid-19 pandemic]. The new bottle is bright green with a distinct red Stella Artois logo – giving it a resemblance […]
National Beer Day was this week but with COVID-19 restrictions in place, there was not much in the way of celebrations – unless it was a celebration that you got your vaccine. But Budweiser would like to remind people that the “good times” – apologies to JJ – are surely just around the corner as […]
Guinness says “Slainte!” to the world for St. Patrick’s Day but also says to be safe next week and “We will march again” after the Covid-19 pandemic eases with the passing months in 2021. The 2021 ad is in support of Guinness’ #AToastTo promotional campaign.
Michelob Ultra will be putting on a happy face for this year’s Super Bowl despite parent company Anheuser-Busch InBev’s decision to bow out an advertisement of their flagship Budweiser brand from the game – the first time in 37 years – and replace it with an Ad Council PSA about the current Covid-19 coronavirus pandemic. […]
Despite the Covid-19 pandemic, it will be another holiday season as usual for Heineken — except with more masks and less fruitcake, perhaps. The tree-topper is still under negotiations, nobody likes the no-shoes-in-the-house rule, cake decorating continues to be a battle and grandma [or grandpa] is snoring on the couch.
Woodford Reserve – a primary sponsor of the upcoming Kentucky Derby – has released a promo for the bourbon, branding it to be a “Spectacle for the Senses”. The Kentucky Derby, originally scheduled annually for the first weekend in May, was postponed to September 5, 2020, due to the ongoing Covid-19 coronavirus pandemic.
Stella Artois is preparing for the “after” – after the coronavirus outbreak has ended – with an advertising campaign that promotes the brand’s new program to support local bars and restaurants both during and after the COVID-19 outbreak fizzles out. Stella Artois will be offering a gift-card matching program – which has already raised more […]
Brown-Forman – whose brands include BenRiach, GlenGlassaugh, Sonoma Cutrer, Old Forester, Woodford Reserve and GlenDronach – have announced that they have closed their visitor centers due to the coronavirus outbreak, but will continue production at the facilities. A statement from Brown-Forman said: “To help prevent the spread of covid-19 (coronavirus), Brown-Forman is temporarily suspending tours, […]