Diageo-owned Johnnie Walker has issued a cocktail contest challenge to bartenders worldwide – provide the best recipe for a cocktail using Johnnie Walker Black Label – those selected as the best recipes will get the chance to win an exclusive three-night immersive Black Label experience in Scotland at Diageo’s Johnnie Walker headquarters in Edinburgh. To […]
Spirits behemoth BeamSuntory is promoting a social media contest called “Next Stop: Tokyo” and #SuntoryTime – which will offer a $30,000 five-day trip for two to the city in 2022 [if leisure travel is safe to do so next year]. The contest also features the Toki Highball, a three-ingredient cocktail (Suntory Toki blended Japanese whisky, […]
Michelob Ultra is offering Colombian pop star Maluma to make a call to your mother for Mother’s Day – the contest’s five winners receive a Zoom call from Maluma on Sunday between 3-3:30 pm. Eastern Standard Time. On the winners’ Zoom calls Sunday Michelob Ultra says; “Maluma will pop in and surprise your mom with […]
The makers of Stella Artois Cidre want to send you far away. Far, far away. Specifically, the Maldives Islands in the Indian Ocean, a cave in Iceland or a treehouse in the Fiji Islands. Stella Artois Cidre is launching a competition for consumers who find one of the Stella Artois Cidre ‘lucky stars’ under the […]
A giant whiskey barrel transformed into a giant restroom at the Charleston Distilling facility in South Carolina is in the running for the Best Restroom in the USA contest run by Cintas [see link below]. Best Restroom Contest
Do you have a short attention span? Then Label 5 has the contest for you. The blended Scotch whisky brand is inviting fans to upload a five-second video of their favorite city to the social media site, Instagram, and after two months, the video which receives the most “likes” will get its owner a round-the-world […]
Anybody who has ever received that dreaded gift they never wanted – and that would be just about everybody on the planet – can relate to what Jack Daniel’s whiskey is doing with their website over the next few months. JD is running a contest for people to send in photos of what they consider […]