After their recent purchase from Kirin, Gallo-owned Kentucky Bourbon Four Roses is smelling the roses for the start of spring with a newly invigorated promotional campaign entitled Meet Me With Four Roses. The promotional campaign’s title is based on the bourbon’s origin story which has bourbon founder Paul Jones Jr. wooing a Southern belle, who […]
Japan-based owner Kirin has sold Kentucky-based bourbon brand Four Roses to E&J Gallo Winery for up to $775 million, according to an announcement by Kirin. The deal is expected to be finalized later this year and includes a $50 million deviation if Four Roses hits a performance target, according to Kirin, which purchased Four Roses […]