Four Roses Smelling Start Of Spring
After their recent purchase from Kirin, Gallo-owned Kentucky Bourbon Four Roses is smelling the roses for the start of spring with a newly invigorated promotional campaign entitled Meet Me With Four Roses.
The promotional campaign’s title is based on the bourbon’s origin story which has bourbon founder Paul Jones Jr. wooing a Southern belle, who wore four red roses to indicate her wooing approval.
The Meet Me with Four Roses promotional campaign begins in Kentucky during Manhattan Week – a collaboration between Four Roses and Italian sweet vermouth Carpano Antica Formula – and includes Four Roses offering the public a chance to enter the Meet Me in Manhattan sweepstakes, which features a grand prize trip for four to Manhattan in New York City, along with a two-night hotel stay, transportation, meals and entertainment.
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