The Haig Club Dumbing Down Their Whisky For 2016

After launching their initial foray into the crowded elite whisky market with the single grain Haig Club whisky tied in with celebrity endorsement from world-famous footballer David Beckham, Haig Club owner and worldwide spirits giant, Diageo, has decided to dumb down their Haig Club offerings with the launch of a cheaper whisky that is expected to appeal to a younger audience who doesn’t want to spend $65 on a bottle of whisky just because Beckham has endorsed it.

After having to slash prices on their signature whisky, the new product emerging from Haig Club is expected to be a less expensive whisky that simultaneously appeals to a younger clientele with not as much cash on hand [as say the more typical older-skewing whisky aficionado] and acts as a mixing whisky akin to the Jack Daniels mode.

The Haig Club has not announced a firm release date for the new whisky but it is expected to be later in 2016.