Whisky Articles

The Haig Club Dumbing Down Their Whisky For 2016


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After launching their initial foray into the crowded elite whisky market with the single grain Haig Club whisky tied in with celebrity endorsement from world-famous footballer David Beckham, Haig Club owner and worldwide spirits giant, Diageo, has decided to dumb down their Haig Club offerings with the launch of a cheaper whisky that is expected to appeal to a younger audience who doesn’t want to spend $65 on a bottle of whisky just because Beckham has endorsed it.

After having to slash prices on their signature whisky, the new product emerging from Haig Club is expected to be a less expensive whisky that simultaneously appeals to a younger clientele with not as much cash on hand [as say the more typical older-skewing whisky aficionado] and acts as a mixing whisky akin to the Jack Daniels mode.

The Haig Club has not announced a firm release date for the new whisky but it is expected to be later in 2016.


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