The annual whisky festival, Whisky Live, will roll out the 2024 spirit show in Dubai. The show will honor the country making it the host of the first festival to be held in the Middle East. The program is set to launch in mid-February under the guidance of the Malt Society Arabia (MSA). The partnership between the MSA and Paragraph Publishing will rename the Dubai festival Malt Live Dubai.
According to a press note by the organizers, Malt Live Dubai will take place at the Meydan Hotel on 17 February 2024. The festival promises to be a celebration of the world of whisky, catering to enthusiasts and the general public.
Tickets to The Whisky Live Festival in Dubai
Notably, there are two types of tickets available to guests and participants:
Silver Band: This is the general admission ticket, which includes free tastings throughout the day, entry to the VIP lounge, and the option to purchase from vendors serving global cuisine.
VIP Category: This ticket includes free tastings, access to all event areas, including the VIP lounge, and priority access to a range of masterclasses and an international buffet at the VIP food court.
In addition, a pre-event gala dinner is scheduled for February 16. The occasion will be attended by senior representatives from international spirits brands, whisky bloggers, and social media influencers.
MSA is a membership group founded by whisky enthusiasts Puneet Sud, Sujeet Mitra, and Ganesh Iyer. The whisky enthusiast sought a platform to share their unwavering fascination with single malt whisky. Among the experiences the organization offers to its members are whisky events and tastings. It also shares virtual and in-person sessions with industry experts, distillery tours, and limited edition ‘members-only’ bottlings.
Sujeet Mitra will lead the MSA partnership with Whisky Live and will be supported by his co-founders and MSA’s core leadership team.
“Malt Live 2024 is a testament to Dubai’s stubborn desire to be there first, all the time, every time,” stated Puneet Sud. Sujeet Mitra added that he believes the “event will doubtlessly prove to be a game changer for the local industry”.