Yuengling Goes West With MolsonCoors
MolsonCoors has announced a 50/50 partnership deal with D.G. Yuengling & Son – the oldest existing brewery in the USA – which would bring Yuengling products to 25 mostly Western states where they are currently unavailable.
Pennsylvania-based Yuengling was founded in 1829, and will continue their normal production process under the new deal while Molson Coors will handle the distribution. The introductory rollout to the Western states won’t happen until 2021.
Yuengling is the nation’s largest craft brewer defined as a brewer that brews fewer than six million barrels per year – and also happens to be the country’s seventh largest brewer overall.