High Noon Offers Hard Seltzer And Sunny Days
E. & J. Gallo-owned High Noon is offering sunny days with their newest promotional campaign for the hard seltzer product launched in 2019.
The promotion specifically features/targets attractive millennials at a backyard BBQ, marina and pool party – including Derek, their smartphone-resistant friend.
Last year – despite the ongoing Covid-19 pandemic – hard seltzer accounted for $4.1 billion in drink-at-home sales, more than doubling 2019’s numerals.