Modelo Catches March Madness
March Madness is here and Modelo is preparing for the annual college basketball craziness in a collaboration with basketball-themed attire with Slam, creating an exclusive capsule collection.
The capsule collection includes a new coach jacket, along with additional team branded merchandise from participating partner schools involved in the NCAA’s March Madness.
Modelo will also have a presence at the NCAA’s various sites for the March Madness tournament games with pop ups at local bars in nine cities – all with team merchandise and giveaways. Slam and Modelo will also host the “Legends Lounge” experience in Indianapolis, which will consist of photo opportunities, giveaways and the chance to meet college basketball legends.
Conference tournaments are in full-fledged mode this week as teams are being booted or punching their Big Dance tickets and through April 8, 2026, consumers can go to their local participating establishments and scan QR codes on in-store signage to enter for a chance to win the new Slam merchandise in the Modelo College Basketball 2026 Sweepstakes.
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