Mexico-based Modelo beer is preparing for the upcoming FIFA World Cup while emphasizing that it is the “cerveza for futbol”. The newest promotional campaign, entitled ”Best Seat in the House” runs across the USA and is set to air during 104 Spanish-language matches with Modelo sponsoring every pre-match broadcast on NBC-owned Telemundo. The promotional campaign […]
March Madness is here and Modelo is preparing for the annual college basketball craziness in a collaboration with basketball-themed attire with Slam, creating an exclusive capsule collection. The capsule collection includes a new coach jacket, along with additional team branded merchandise from participating partner schools involved in the NCAA’s March Madness. Modelo will also have […]