Jim Beam Shacks Up With Formula One And Cadillac
Jim Beam – the official spirits partner of Formula One backmarkers, Cadillac – has produced a promotional video campaign entitled “Better View,” [which is presumably a reference to the better view one gets from behind the pack].
Jim Beam has had a rough year, having to shutter parts of their distillery to begin the year, and Cadillac has had an even rougher time of it in the 2026 Formula One season and the team and its drivers – Mexico’s Sergio Perez and Finnish Valtteri Bottas – are both pointless in the season so far.
The Jim Beam promotional campaign accompanies this week’s 2026 British Grand Prix at Silverstone in Northamptonshire, U.K. on Sunday, July 5, 2026, with multiple additional promotions including the first Fourth of July-themed Cadillac Formula 1 Team, a Jim Beam Pit Stop BBQ in Silverstone on July 1, 2026 [which will have live music and slow-smoked BBQ] and the release of a new collectible 2026 Jim Beam White x Cadillac Formula 1 Team Limited Edition Bottle, which will be available across the USA beginning in September 2026.
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